KAP Surveys

We can assess knowledge, attitude and practice (behavior) for any target group in Cambodia. Whether you wish to conduct a rapid assessment of beneficiary behavior or evaluate a social media campagin, we have the knowledge and skills to carry it out for you.

We can assess knowledge, attitude and practice (behavior) for any target group in Cambodia. Whether you wish to conduct a rapid assessment of beneficiary behavior or evaluate a social media campagin, we have the knowledge and skills to carry it out for you.

Through our relationship with Rapid Asia, we have access to a proven behavior change model (i.e. KAP Score®) that is able to approximate the behavioral change journey and identify at which stage of the journey a beneficiary is at any point in time. A single intervention can seldom move a beneficiary through all the stages but can make a contribution by shifting them to a higher level in the journey, thereby reducing the overall risk level and increasing the likelihood of behavior change. For many programs, policy and law enforcement are important determinants to ensure behavioral intentions are reinforced resulting in real change.

It is important to note that the journey for an individual may not be linear, beneficiaries can skip stages both up and down and the distance between stages is not necessarily equal. For more about the KAP Score model go here.